As the WGA and SAG-AFTRA continue to strike, AI has become a significant sticking point for studios and unions. For writers, AI text generation could exacerbate existing low wages and enable studios to hire fewer writers. For actors, AI greatly accelerates digital duplicate technology, jeopardizing actors’ rights to their own image and potentially lowering their rehire rate. Both of these instances have unclear legal or corporate guidelines, especially in the United States. However, a strike resolution may set a new precedent for AI regulation in creative industries.
