The highly anticipated MMO survival game, The Day Before, faced significant backlash upon release due to misleading marketing tactics by Fntastic, the game developers. The discrepancies between the polished trailers and the actual state of the game, coupled with allegations of fabricated footage and unfair labor practices, have led to widespread disappointment among players. This incident highlighted the need for greater transparency and accountability within the gaming industry, emphasizing the importance of ethical marketing practices to rebuild trust between developers and players.