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In a traditional business model, companies provide a product or service to their customers. However, in today’s digital marketplace, users of a company’s app, website, or game are not the true customers. While users are able to access these apps for free, companies can then sell those users data and attention to advertisers and other interested parties. But in a world now dominated by surveillance capitalism, is the use of user data exploitation, or just good business? Tech companies must increase transparency of how they plan to collect and use data, and developers should refuse to use manipulative or addictive methods in order to capitalize on users.

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