Thought Exercise: Superbra

You are the Engineering Manager for a company that designs devices for medical and athletic support – leg braces, back belts, and shoe lifts, for example.

The CEO is very excited about the company’s new project which promises to make the company lots of money – a super-bra that will make women’s breasts appear much larger than they are.

Your design department is good. They can make the device. They can’t, however, make a device that won’t harm the wearer’s back over time.

Your boss doesn’t care, and he’s counting on the proceeds from the sale of the bra to expand.

What do you do?