For users of the music streaming giant, the end of the year is a time of great anticipation. Spotify Wrapped, the platform’s year-in-review experience for users, summarizes each individual’s listening history, including top songs and artists. While Wrapped’s interactive and shareable elements are a fan favorite, it is important to remember that its reliance on tracking users and storing data is not as harmless as many believe it to be.
View More Spotify Wrapped and the Use of Personal Data